8 Profit-Driving Takeaways from AW Dubai
Affiliate World Dubai is a major conference for affiliate marketers and e-commerce entrepreneurs. It’s a place to network, learn the latest industry trends, and find new business opportunities
Mirella Crespi – Founder and CEO of Creative Milkshake,
Mirella Crespi emphasized the importance of focusing on a single product per ad to maintain clarity and maximize conversions. She advised disclosing the product’s price and value clearly, using diverse talent in ads, and keeping video ads around 30 seconds to cater to short attention spans.
Marisha Lakhiani – Chief Growth Officer at Mindvalley,
Marisha Lakhiani shared strategies that helped quintuple their campaign returns. These include using AI for campaign optimization, using ChatGPT for actionable business insights, utilizing real-time data integration with Google Apps Scripts, scheduling budgets based on analysis for higher ROI, and incorporating social proof in ads to significantly reduce costs per mille (CPM).
Leonardo Caracas
Leonardo from Jump Ventures discussed building a successful content strategy for direct-to-consumer (DTC) brands. He outlined the process of using creative assets and concepts to produce a high volume of content, which is then refined through testing to identify highly successful content (“The HIT”), and then scaling these successful campaigns extensively.
Alex Micol – From SCALERS,
Alex Micol highlighted effective formats for YouTube advertising, including very short lead-ins to longer video sales letter (VSL) pages, user-generated content ads for lead generation, short VSLs tailored for gadgets, and television-style ads of various lengths.
John Moran
John Moran detailed how using CRM data can significantly scale Google Ads spending and reduce wasted ad spend. He emphasized understanding the customer journey, applying the 80/20 traffic distribution rule, and continuously testing and refining advertising strategies based on CRM data.
Rory Flynn
Rory Flynn shared insights on using the Midjourney AI to enhance visual content creation. He stressed mastering effective, prompt creation, experimenting with various subjects, and scaling image creation using ChatGPT and Midjourney for diverse marketing materials.
Dayu Yang
Dayu Yang explained how SHEIN became a dominant e-commerce brand by using data analytics for trend forecasting and a robust online marketing strategy, focusing heavily on influencer marketing and customer experience.
Anna Gita
Anna Gita discussed transforming engaging video elements into powerful pre-sells for native advertising. She underlined the importance of high-quality content, testing campaign elements regularly, and using AI-driven automated bidding tools to optimize advertising spend.
Hailed as the biggest Affiliate World Conference ever. It brought together thousands of affiliate marketers, e-commerce entrepreneurs, and industry leaders from around the globe.
Key highlights from the conference include:
Networking Opportunities: The event fostered numerous networking opportunities, from formal meetups to informal gatherings, enabling attendees to forge valuable connections and partnerships.
Insightful Sessions: The conference featured a wide array of keynote speeches, panel discussions, and workshops covering the latest trends, strategies, and technologies in affiliate marketing and e-commerce.
Expo Hall: The expo hall showcased a diverse range of products and services from leading companies in the industry, offering attendees the chance to discover new tools and solutions to enhance their businesses.
