Why the Balkan eCommerce Summit is a Must-visit Event for E-commerce Owners Worldwide?
Every year, our team attends the Balkan eCommerce Summit. Held over two action-packed days, this year the summit provided an exceptional opportunity to dive into the world of e-commerce, particularly in the dynamic Balkan region. Here’s a summary of our experiences and the vital insights we gained!
✔ The summit featured a series of presentations by renowned speakers who shared their expertise on various topics. From the importance of social media presence to the unique dynamics of e-commerce in the Balkans, the range of subjects provided us with a comprehensive view of the current market and future trends. Notably, Michael Corcoran’s talk on maintaining a social media presence without constant online activity sparked ideas on automating social interactions for our clients’ platforms.
✔ Carmen Cureu from Geopost highlighted why e-commerce in the Balkans is exceptionally vibrant and growing faster than in other parts of Europe. This presentation was especially relevant for us as it provided data-driven insights that could help tailor our software solutions to regional specifics. Furthermore, discussions around AI 2.0 and the transformation of customer relationships over the last century offered us a glimpse into the future of customer engagement tools and AI capabilities that we can integrate into our developments.
✔ The expo area was alive with non-stop conversations, allowing us to engage directly with potential partners and clients. The presence of many leading e-commerce brands from Bulgaria and beyond ensured that we were networking with the right crowd. The Business Exchange Sessions with companies like TikTok opened new avenues for collaboration, potentially allowing us to expand our reach in influential social media spaces.
✔ Discussions on Microsoft Advertising’s full-stack capabilities and the panel on marketplaces across Greece, Hungary, and Romania provided us with advanced knowledge on integrating these features into the e-commerce platforms we develop. Learning about the specific needs and trends in these focus markets allows us to better customize our offerings.
✔ The summit wasn’t just about learning and networking; it was also a source of inspiration. Topics like the unleashed power of AI in e-commerce and how GenZ is shaping the future of online shopping made us think about innovative features we can develop, such as enhanced personalization engines or youth-centric shopping applications that cater to the unique habits of younger consumers.
We left the summit with new ideas, potential partnerships, and a deeper understanding of the e-commerce landscape in the Balkans. These insights are essential as we continue to develop cutting-edge software solutions that meet our client’s evolving needs. With them, we are better equipped to lead our clients toward more efficient, effective, and engaging e-commerce experiences.
