About the Client

Creative production agency that helps eCommerce businesses boost their sales through on-demand content. The agency gathers, tracks, and organizes user-generated creative content. 

They were struggling to find a custom tool capable of handling large quantities of the generated content. Rather than choosing from advanced tools available on the market, they opted for a customized one designed to their specific needs.

Business Challenges

Business owners have countless opportunities for product advertisement. Many prefer influencer marketing, where individuals and existing customers actively participate in generating visual content for their products. Our client collects, edits, and organizes influencer-generated videos, resulting in increased engagement and sales. After videos are delivered to the agency, technical experts make final adjustments and prepare the content for social media and ad distribution. 

The Logik Labs team was contracted to develop a content management system that supports multi-channel publishing and performance tracking. It should inspire users to create creative clips while enabling technical experts to efficiently revise and distribute content. 

We agreed that the new system should meet the following requirements:

• Developing a user-friendly interface to streamline content production.
• Supplying the system with cutting-edge options to handle a large amount of content. 
• Enabling content distribution across popular online platforms.
• Implementing tracking features to monitor the performance of user-generated posts.

Solutions and Values We Delivered

The existing system was outdated and no longer sustainable for long-term use. With the number of users continuing to grow, our client was concerned that the system might not be able to withstand the increase. In other words, this trend could lead to decreased efficiency, decreased profits, and a reduced number of customers.

Therefore, after several meetings with our partner, the Logik Labs experts understood all the problems and started working on the new and improved CMS. To replace the old one, our engineers closely collaborated with our client throughout the entire project.

We managed to develop a customized solution, enhanced with a simple and intuitive interface. Moreover, the entire process of managing user-generated content has become more engaging, straightforward, and efficient.   

Numbers do not lie, so let us dive into the concrete benefits of the software:

Maximizing Content Management Efficiency by 60%

At one point, our client faced a large quantity of user-generated content, raising challenges in tracking, sorting, and organizing it effectively. The client’s employees found themselves suddenly overwhelmed by the volume of it, impacting their ability to work efficiently. Since the current system was poorly designed and cluttered with unnecessary options, we had to create a new one, easier to use. It should bring a user-friendly interface along with properly positioned custom features suitable for both technical and non-technical users. 

Like any other content management system, our solution supports basic functionalities such as creating, updating, and deleting posts. However, we ensured the system participants could experience the following customized features:

• Searching for specific pieces of content through a search bar. 
• Organizing the content by categories and date added. 
• Displaying posts in a grid system with thumbnail images and brief descriptions.

Instead of navigating through unnecessary options, our client can use time-saving and customized features. Consequently, this implementation led to a 60% boost in efficiency. This is precisely where our personalized web application showcased its true potential.

 

Introducing Multi-Channel Publishing

One of the key reasons our client reached out to us was to expand their platform coverage. They decided to enable the system users to reach a wider audience and build stronger customer relationships through platforms such as Facebook, Instagram, and TikTok. 

Our team prioritized optimizing the system’s ability for smooth integration with these social media platforms. Once editors access the system’s dashboard, they can view a list of all available channels and select the one on which they want to publish content. 

Before a piece of content is published, they can preview it and see how it will appear live. Posts can be published immediately or scheduled for a later time. 

Visualizing Content Performance Metrics

Ok, a piece of content is published on one of the networks, and now it is necessary to monitor its performance. To do this, we can manually track the number of likes, views, and similar metrics. But would not it be better to have those metrics displayed in one place using data visualization? Of course, it would. That is exactly what our client wanted.

In addition to integrating with the most popular social networks, our developers ensured that all user behavior, in terms of numbers, was grabbed and displayed within the CMS. Instead of presenting this information in plain text, the most relevant performance metrics are showcased through:

• Line charts that show the total number of views for all published content over time.
• Tables that display the performance data for each piece of content, including the number of views, likes, shares, and comments. 

Conclusion

Like any other business, the business of our client faced specific challenges. Our team of experienced programmers successfully turned all these challenges into custom and scalable software features. The solution proved to be a significant advancement for our client’s business.  

Sustaining business growth requires ongoing assistance from our software development teams. They play a crucial role in enhancing existing solutions with new custom features and ensuring they remain up-to-date. 

For the reasons above, collaboration with our client has continued, and our team is ready to act upon any new opportunity for system enhancement.