About the Client

Client runs an e-commerce company that offers comprehensive in-house solutions for creating branded products. Their services range from product selection, manufacturing, and importing to product ordering and post-sale activities.  

Business Challenges

Businesses across industries seek to maximize the benefits of custom software solutions to enhance their working environments, increase revenues, and attract more customers. However, at a certain point, business owners become overwhelmed with tasks and are unable to focus on business growth. That was exactly the case with our client. 

We partnered up to move their e-commerce business to a higher level. Despite having an established ecosystem of e-commerce stores operating on three continents and handling 20 brands in 30 different languages, they encountered several challenges:

• Struggling to manage a large number of products.  
• Handling demanding content localization tasks.
• Keeping track of everything coming from web pages to stock levels.
• Wasting valuable time on manual processes instead of focusing on business growth.

Goal of this project was to overcome the challenges by creating a software solution and enabling our client to manage e-commerce operations efficiently and from one place. Existing solutions on the market simply didn’t cut it for them, woocomerce, shopify, magento, none of these solutions were solving specific problems they had, so they opted out and invested into creating their own custom software solution with us as their software development partner.  

 

Solutions and Values We Delivered

After discussing the project requirements, we collaborated with our client to develop a content management system (CMS) enhanced with state-of-the-art automated features. We aimed to harmonize not only several but all processes within the company, resulting in boosted earnings and efficiency.

Leveraging the proficiency of our engineers and the vision of our client, we created a solution that boosted efficiency and significantly increased revenue.
Most importantly, our client can manage 100s webshops across various countries and in 34 languages, everything from one place, and under one tool! Let’s find out more about this.  

Reducing Time to Product Launch from Months to Hours

To make the process of adding, selecting, and modifying web content more convenient and fast, our software engineers implemented a user-friendly WYSIWYG (What You See Is What You Get) editor. As the name implies, it allows users to see exactly how the uploaded content will look on the website, making further changes easier and faster. 

The editor features an intuitive interface and allows manipulation of different content types and website elements such as text, images, videos, etc.  A notable feature of the editor is a template creator, which enables users to spend less time creating highly converting product pages. With a drag-and-drop function, web elements can be added within seconds. 

In addition, the template creator comes with pre-designed layouts that can be used as a starting point for creating new pages. This makes it easy for users to create a consistent look for websites, without starting from scratch each time.

From Days to Minutes: The Power of Automated Content Localization

Managing 1000s products daily and operations from 34 countries was extremely challenging and time-consuming. Existing available online tools did not provide enough content management capabilities either.
Considering everything, our developers decided to bring automation to the table! The automated functionalities drastically reduced the time needed for generating localized text content and video creatives, from days to minutes! This significantly increased output from a few videos a day to thousands.

• The Scaling & Translation feature has the capability of translating text-based content added into the system automatically and reaching a global audience easily. This way, our client can be sure the content is translated accurately for each country and brand. 
• The Image and Video Text Localisation is a comprehensive solution that eliminates the need for manual translations and handles both the content on the client’s pages and shops as well as ad materials. 

Streamlining Product Management: Significantly reduced operating costs

One of the client’s challenges was managing the data related to their products. From prices and promotions to stock levels, there was a lot of information to keep track of. To simplify this process, we built a feature allowing the client to manage all their product data from one central location. 

The Product Data Management feature comes with the following options: 

• Managing prices, promotions, and stock levels.
• Modifying prices in real-time.
• Making price adjustments per country, shop, or brand.
• Keeping customers up-to-date. 
• Monitoring profits. 

Thanks to this solution, the time taken to set up a new marketing campaign or manage product data throughout multiple webshops is significantly reduced. Moreover, our real-time updates guarantee that customers stay constantly informed with up-to-date product information, resulting in a 40% reduction in product returns and complaints.

Moreover, the impact of our features extends to the very core of our clients’ businesses – their sales.
Revenue experienced a remarkable surge, soaring by an impressive 30%. Thanks to increased efficiency and improved back-office systems that hold everything in place.
Whether it is Our solution empowered client to drive sales growth and maximize its revenue potential like never before.  

Conclusion

The results of our implemented custom software solutions are already obvious. Our client can now take the business to another level and accomplish tasks that were not possible without automation. Let’s recap what we did in the table below. 

Before:

Our client’s e-commerce business operating on three continents and handling 20 brands in 30 different languages was struggling with the following: 

• Poor product management.
• Manual connect localization.
• Not having time to focus on business opportunities. 
• Not being able to monitor all operations from one place. 
• Financial stagnation.
• Low efficiency.
  

After:

A user-friendly content management system, delivered with automated state-of-the-art  features, bringing brand new possibilities and benefits:

• Managing operations in one place and in real-time. 
• Automated content localization covering 34 different languages.
• Revenue increased by 30%. 
• Profits increased by 23%.
• Efficiency boosted significantly.

 

Although the solution was specifically created for this client, it showcases the power of custom software solutions in solving complex business problems. It is amazing to see the positive impact it has had on their business and we are proud to have been a part of it.