About the Client

Advertising network platform designed for subscription-based businesses seeking to centralize and manage their customer base through web push technology. 

Before establishing a long-term partnership with Logik Labs, the entire business was just a collection of ideas, awaiting implementation. Today, the platform has a significant user base and the number is rapidly increasing. 

Business Challenges

Maintaining positive customer satisfaction is essential for keeping a business competitive in the long run. Underestimating the power of customer satisfaction can damage brand image, reducing both subscription rates and revenue growth. 

After researching the market and considering potential user needs, our client decided to construct a comprehensive, centralized platform, enabling businesses to achieve a steady growth of new and loyal subscribers. Although our client had a precise vision, full of impressive ideas, they needed expertise capable of transforming them into custom software solutions. This was the main reason why our experienced engineers joined their team.  

After our initial meeting, we identified the following technical and business challenges: 

• Creating a scalable advertising platform and eliminating the need for using multiple tools. 
• Reaching customers via different channels (push notifications, in-app messages, SMS, and e-mails). 
• Implementing message customization options to allow users to showcase their brand image accurately. 
• Translating content into multiple languages and overcoming language barriers.
• Increasing efficiency, conversion rates, and revenue growth.    

Solutions and Values We Delivered

While the business challenges appeared demanding, our team knew how to meet the client’s expectations. We created a completely new advertising platform and enhanced it with hard-core scalability-focused features. We made the process of using the platform easy. Platform users only need to embed a code snippet on their website and convert visitors through a simple prompt, asking whether they want to receive notifications or not. Once end users hit the ‘yes’ button, they become subscribers, and businesses are ready to interact with them via our compelling features.

Let’s explore the outstanding benefits our platform offers:

Targeting the Right Audience

The platform’s greatest strength lies in its ability to elevate the process of identifying and managing potential customers to the next level. It offers various targeting options – by country, city, state, connection type, carrier, ISP, device, OS, OS version, browser, browser version, and more.

Hence, platform participants can build a database of potential consumers eager to receive information about their products, services, promotional campaigns, and website updates. This helps the participants to better understand their targeted audience and develop an efficient communication strategy.

 

Boosting Conversion Rates by 27%: The Impact of Multi-Channel Support 

Finding the right audience is only the beginning of creating a strong and loyal customer base. Lack of consistent communication with both potential and existing consumers can put a business at risk of losing them altogether. That’s why our software developers have focused on developing custom software solutions based on the client’s requirements. 

The most significant feature of our platform lies in its ability to send push notifications. These clickable pop-ups can appear on end users’ computer screens, phones, or tablets, even after they have left the website or closed their browser. 

Most importantly, notifications can be sent in real-time as soon as platform participants take specific actions. Instead of generic notifications, the system also allows the creation of personalized notifications, where end users can customize colors, images, and text to ensure they match their brand.  Additionally, the platform supports in-app messages (integration with WhatsApp, Viber, Messenger), SMS, and e-mails. Therefore, website visitors can be reached from one place and via multiple channels, increasing the chances of their messages being seen and acted upon. 

Thanks to our innovative software solutions, client reports the platform users have seen around a 27% increase in conversion rates on these channels. 

Accelerating Content Management: Halving Time, Doubling Efficiency

Generating content requires significant time and effort, especially when businesses operate on a global level. Time has always been precious, and our client didn’t want the platform users to waste much of their time on content creation. 

Our team was in charge of creating a unique language localization feature that would make content translation into different languages smoother. To make this happen, we took advantage of geolocation and allowed content distribution based on users’ location data.
According to feedback from platform users, the time required for content creation, distribution, and updates is halved, while efficiency is doubled. Most importantly, they no longer experience language barriers and have more time to focus on expanding their businesses in other fields.

Conclusion

We streamlined the entire customer communication process. Platform users no longer need to run multiple tools to reach their customers. Every single aspect of a subscription-based business can be managed from a single location and through various channels – push notifications, messages, SMS, and e-mails. 

What’s more, platform is designed to be highly customizable, allowing end users to create messages that fit their brand and tone of voice. The platform’s state-of-the-art features also make it easier for end users to target potential customers, set up marketing campaigns, and convert them into loyal consumers.  Innovative real-time push notifications and automatic content localization provide business owners with significantly more time, which can be spent on other important tasks.